If you charge people $100 to deliver a loaf of bread and you have 0 customers it doesn't mean anything about your potential market size or equilibrium price to deliver a loaf of bread, because you have 0 data points.
If you charge people $100 to deliver a loaf of bread and you have 0 customers it doesn't mean anything about your potential market size or equilibrium price to deliver a loaf of bread, because you have 0 data points.