My apologies. What follows is only a portion of what's in the talk.

   1. The founders must sell. They must listen to prospects.
   2. They cannot hire a VP of sales until they have learned how to sell the product.
   3. The founders should view their business as a guess.
   4. They can see if they are correct by selling, which will confirm:
      a. Who the customer is (who will pay for the product)
      b. How to talk about the product
      c. If product has the right features