Everyone keeps focusing on Facebook as an ad platform, and pointing to the difficulty in monetizing mobile via ads. But I'm betting Facebook is on the brink of rolling out a digital wallet. They already act as an authentication/identity service with hundreds of millions of users. If those users linked their FB accounts to their bank accounts, they'd be able to buy anything on any integrated website that they log into with FB Connect -- or eventually in any store that wants to handle FB payments. With FB taking a small cut of every transaction, I imagine PayPal and Stripe would be in trouble, no? Mobile doesn't have to be about ads....
>"I'm betting Facebook is on the brink of rolling out a digital wallet."
I'm betting they're on the brink of slicing dicing and selling everyone's personal information. It's more profitable. It makes use of their principle asset. There are few comparable companies to act as competitors. It's a really big and lucrative market.
And it solves their problem with monetizing mobile.
You could both be right. Login with Facebook, buy with 1 click. And let the merchant know all kinds of information about you to show you the right products.
of course not - they are called average users for a reason. But when shit hits the fan and someone's privacy was violated and made the media, then FB will have a nightmare of a PR incident, and if there is money involved, probably law suits etc. Its just human nature to ignore what you can - and this privacy problem is a long term problem that tends to get ignored in the short term.
You are somehow assuming that they only had a reason to learn from their last mistake. The fact that there have been numerous mistakes suggests that they don't get it and won't learn from it.
The thing is, those privacy incidents weren't gaffes: they were intentional. As far as I know, Facebook has only had one unintentional mistake when they accidentally DoS'd themselves. There might be more I'm forgetting, but the point still stands. Facebook didn't reset people's privacy settings by mistake.
Getting into payment processing will expose them to SOX and PCI compliance. They'll still be able to reset your privacy settings for your profile, but they'd be sued out of business if they did something like that for your payment profile. No matter how much it looks like they do, Facebook rarely makes mistakes.
