Well... They try to get to a new simplicity. I agree that they fail at making it great, but you´ve got to give them some love for trying.
Metro is actually innovative, yet not ideal for desktop PCs. And it´s just the same with the new Logo: Strict simplicity (which makes Apple great), but not thought through in a way.
To me it feels like there´s a gatekeeper at the top missing asking the tough questions before the product is out of the door. The one that asks: "But does it really make sense and how can we do better" when the managers self-congratulate themselves on the bold moves.
Metro is actually innovative, yet not ideal for desktop PCs. And it´s just the same with the new Logo: Strict simplicity (which makes Apple great), but not thought through in a way.
To me it feels like there´s a gatekeeper at the top missing asking the tough questions before the product is out of the door. The one that asks: "But does it really make sense and how can we do better" when the managers self-congratulate themselves on the bold moves.