I took out my comment calling it wish-cycling propaganda as a selling point, and decided to be less cynical. Anytime I see that kind of obvious play on the recycling heart string as a selling point just makes me throw up a little and roll my eyes all at the same time. The marketing department just goes overboard and nobody calls them on it
Recycle is more than just the municipal recycling stream, you can use that kind of shavings for some things. For example use glue to add fur to a cardboard creation.
The common definition, “Reuse is the action or practice of using an item, whether for its original purpose or to fulfill a different function.” https://en.wikipedia.org/wiki/Reuse Reusing grocery bags as trash bags is the same item in a new context.
Old tires to footwear is recycling even if you can see the old tread pattern you don’t have a tire at this point it’s a new item, or as I suggested cardboard crap waste to fir on a piece of artwork. The difference is you’re modifying the underlying item for use as part of something new.
It can feel like a grey area. Upcycled is often used when much of the original item remains, but shredded cardboard isn’t really cardboard as it lacks some of its fundamental properties arising from the 3D structure.
