What's more, this incident likely created more interest than they would have ever had -had this not been rejected. Not saying rejection was their anticipated motive, but in retrospect, it did give the data visibility. So, in that sense, it is a likely positive outcome for their purpose.
Agreed -- and not unlike filmmakers who tune their film during editing to achieve an R rating, or better, who create some pre-release publicity around what rating the film should have.
