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Some results are even worse. There were keywords where you could see only 7 organic results.

The rest was AdWords.

To make things worse, Google adds more and more "product search" results (paid placement).

With each day, there's less and less traffic for those people who don't pay Google. I suspect that the paid placement trend will increase until it is possible.

To make things worse, Google not only decreases the SERP "real estate". They also introduce frequent algorithm updates which tend to drop down websites which earn on search-engine traffic. Leaving those which may have lesser quality but don't earn on their traffic ( no monetization ). And if you do it to a million websites, you will gain quite a lot of new AdWords buyers. Some of them have to try your PPC ads. Let's say that 10% of them will try to get traffic out of PPC - now you've got yourself 100.000 paying customers.

It's obvious they want to force people both to buy and to click ads. They don't gain anything by sending free traffic to other affiliate websites ( which will then convert to sales/leads ).

The question is: Where do you draw a line between a search engine and an "ad engine"?

To many people, especially those less tech-savy, Google = Internet.

I personally think, it's pretty bad for the overall state of e-economy to have this one big mogul who administers the majority of targetted traffic. He wants his share of the pie from everyone. If you are too small to pay, fuck you. They don't need you. The consumer won't notice you are not in the search results, there are 50 other websites happy to take your place. Either you are at the top or you don't exist.

It'd be great if there would be something like Google but with a more "socialistic" approach. Instead of having a few websites occupying the top place, provide the traffic to other, smaller players. So the e-economy can expand more.



> Instead of having a few websites occupying the top place, provide the traffic to other, smaller players. So the e-economy can expand more.

How would you do that? Throw in some random numbers to shuffle the search results?




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