Interesting. That's completely the opposite of what I was taking away from PG's essay; My takeaway from the essay was that investors want you to swing for the fences; in my mind, that means not worrying about profitability early on.
I mean, twitter didn't introduce advertising at all until they were absolutely huge. I had the impression that facebook was similar (though I could be off; I'm not a regular user of facebook) - I mean, in a very real sense, it's easier to grow if you don't monetize (assuming you can still keep the lights on.)
I get the feeling from PG's other essays that he regards Google, Facebook, Twitter, etc. as the extreme outliers that succeeded in defiance of the "rule of revenue," not because of it.
I mean, twitter didn't introduce advertising at all until they were absolutely huge. I had the impression that facebook was similar (though I could be off; I'm not a regular user of facebook) - I mean, in a very real sense, it's easier to grow if you don't monetize (assuming you can still keep the lights on.)