Closer to 30 years I'd say. Probably a lot of working age men, especially construction.

Generation X is pinned starting in the mid-60s. The Millenials follow, with Gen Z capping the range off in the early 2010s. It's about 50-60 years.

Well, their target could be read as "15 to 45 yo", which starts at the youngest GenX and extends to the younger GenZ.