> lost a lot of ground in the market

Toyota sells the most cars of any auto maker. What ground was lost?

It's clear Toyota has correctly assessed the market. They got it right.

As time goes on, BEVs will be a bigger percentage of the cars they sell. In the meantime they'll keep selling the cars they've got, including their current BEVs.

Given the initial success of the Prius, every Tesla you see on the road should've been a Toyota. (If not something from GM, who has even more experience in blowing an early lead in electrification.)

See also: Amazon's chances in an alternative timeline where Sears wasn't run by morons.

Tesla's own target for sales is to have sold 20 million cars in total by 2035. That figure represents a decline in annual sales for Tesla.

In 2011 Toyota sold 7.9 million cars. In 2023 Toyota sold 11.2 million. In 2024 Toyota sold 10.8 million.

Tesla's ambition is to have sold fewer cars in total in what will then be the 32 year history of the company than Toyota sold in the last two years.

Here's how 2025 is looking for Toyota:

https://www.autoblog.com/news/nearly-900000-cars-sold-toyota...

Toyota got it right.