The "Be all you can be" slogan requires more than just a great firewall that China should pay for, it needs a constant vigil to protect it from German nihilists.
The timing of the slogan change is not really ideal for blaming German nihilists but it's all a while ago around when the big Lebowski surfaced that very serious threat..
Perhaps a sideways reference to old movies? “Nihilists! Fuck me. I mean, say what you want about the tenets of National Socialism, Dude, at least it's an ethos.”[0]
Or maybe just a direct reference to Strauss, I dunno.