It has dragging and dropping some components of the program, but still requires code. It's not a visual programming language. Also, even the visual aspect of it is rather technical. To fully use this board, it seems one has to already be familiar with datasheets, C, and the concepts of components like PWM or protocols like I2C, and so on.

That said, this seems to be a great product for people who already have some experience with these concepts, and want an Arduino-like device that better suits them. I think I'll be buying this board. I'll sleep on it, though.