It could be a general problem. For collecting responses from high-income individuals the method faces the double-whammy of: (1) smaller number of potential respondents; (2) respondents are least willing to spend their time on such surveys (or the sites the survey-wall blocks).
Hmmmmm.
No, wait. Targeting is 50 cents a person, not 10. So it would be about $550. Still, though.