People go to Starbucks because once you've learnt Starbuckish you can order your coffee exactly how you like it anywhere. They're selling ubiquity. It's the same business as Subway, you can get your "unique" thing wherever you are. Brands that (successfully) go for "cool" you see people wearing their logo on their clothing and accessories and I don't recall seeing anyone who wasn't staff ever sporting a Starbucks logo.
My regular Starbucks, where they know me and start making my drink as soon as I walk in, I go to because it's on my way home from work and it's open 24 hours. And Starbucks knew that there was this kind of consumer and that's why they're there. That's what they're selling.
My regular Starbucks, where they know me and start making my drink as soon as I walk in, I go to because it's on my way home from work and it's open 24 hours. And Starbucks knew that there was this kind of consumer and that's why they're there. That's what they're selling.