What an indictment of not only Apple designers, but the entire "science of UX" It's clear now there is no science, it's just designers making... things. Very similar to other design fields where there is no "logic" just trends & vibes. Several generations of potentially brilliant engineers and designers have wasted their careers building advertising empires with shiny buttons.
Misapplication of the science isn’t proof the science doesn’t exist. Apple’s Human Interface Guidelines used to be fantastic. One of the reasons they’re sucking so bad right now is they’re ignoring their own previously working rules.
That’s what happens when you put in charge arrogant industrial and print designers who think UX and UI are inferior forms of design.
I mean, if there was only 1 engineering firm that made the iBridge, which represented nearly a quarter of all bridges out there, they might last a bit longer. They really made the bridge experience truly inspiring with the all-new glass I-beams!
