> Some review of the Lightning I read said it has less than a 100 mile range towing a full load.
Because of course towing long distances is the only reason you'd ever want a truck.
Obviously we can start by acknowledging that the vast majority of F-150s (and other half-ton pickup trucks) sold in the US these days are purchased by people who maybe haul a load of mulch or dirt once a year and otherwise use them as daily commuter vehicles for which no part of their "truckiness" actually matters for any reason other than image. I absolutely agree that these people should drive something that's not a truck, but that's a battle we're not going to win, so I'd rather have them driving an EV truck instead of a gas-guzzling V8. It's an improvement in some ways even if in reality that suburban parent would be best off with a minivan as their daily and renting a pickup from Home Depot for that mulch run.
My one friend who has a Lightning is exactly this. She used to have a gas F-150, replaced it with a RAV4 that she didn't like so she rapidly replaced that with the Lightning and loves it. Lots of power, quiet, smooth, and never needs to go to the gas station. I don't think she's ever fast charged it, just plugs in at home and goes about her life.
Where I live there are a lot of people who actually do need a truck or truck-based SUV for recreational purposes but don't really go long distances, like towing their boat up to the lake for the weekend, towing ATVs to the trail, or towing a RV trailer to a nearby state/national park where they'll then plug in to the nice 50A outlet and charge back up overnight without having to think about it.
There are also an absolute ton of commercial fleets that need pickup trucks for one reason or another but their trucks never leave their metro area and always end up back at the office every night. Lawn care, delivery, etc. where the only downside of the current lineup of electric trucks is that they're all only offered as the ultra short bed crew cab configuration instead of a long-bed standard cab.
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EVs are absolutely the wrong choice for time-constrained long distance travel, like long-haul trucking or the midwestern three-day-weekend road trip, but the Lightning and its GM competition that were actually designed to be good at things instead of a pure image machine are very good at certain roles.
But a lot of the people who buy trucks for image want the image of somebody who's going out towing, carrying a bunch of stuff, and doing "truck things".
They don't fit the image if they drive an e-truck because e-trucks aren't great at those "truck things. At least that's my theory why the e-trucks aren't doing well, even if they should be.
No doubt a used Lightning is a great deal if you only need to carry stuff once in a while.
> They don't fit the image if they drive an e-truck because e-trucks aren't great at those "truck things. At least that's my theory why the e-trucks aren't doing well, even if they should be.
A lifted dually with rubber band tires on giant wheels isn't good at truck things, and everyone who actually does truck things knows that, but a lot of the crowd that will complain about electric trucks has no problem with one of those.
Because of course towing long distances is the only reason you'd ever want a truck.
Obviously we can start by acknowledging that the vast majority of F-150s (and other half-ton pickup trucks) sold in the US these days are purchased by people who maybe haul a load of mulch or dirt once a year and otherwise use them as daily commuter vehicles for which no part of their "truckiness" actually matters for any reason other than image. I absolutely agree that these people should drive something that's not a truck, but that's a battle we're not going to win, so I'd rather have them driving an EV truck instead of a gas-guzzling V8. It's an improvement in some ways even if in reality that suburban parent would be best off with a minivan as their daily and renting a pickup from Home Depot for that mulch run.
My one friend who has a Lightning is exactly this. She used to have a gas F-150, replaced it with a RAV4 that she didn't like so she rapidly replaced that with the Lightning and loves it. Lots of power, quiet, smooth, and never needs to go to the gas station. I don't think she's ever fast charged it, just plugs in at home and goes about her life.
Where I live there are a lot of people who actually do need a truck or truck-based SUV for recreational purposes but don't really go long distances, like towing their boat up to the lake for the weekend, towing ATVs to the trail, or towing a RV trailer to a nearby state/national park where they'll then plug in to the nice 50A outlet and charge back up overnight without having to think about it.
There are also an absolute ton of commercial fleets that need pickup trucks for one reason or another but their trucks never leave their metro area and always end up back at the office every night. Lawn care, delivery, etc. where the only downside of the current lineup of electric trucks is that they're all only offered as the ultra short bed crew cab configuration instead of a long-bed standard cab.
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EVs are absolutely the wrong choice for time-constrained long distance travel, like long-haul trucking or the midwestern three-day-weekend road trip, but the Lightning and its GM competition that were actually designed to be good at things instead of a pure image machine are very good at certain roles.