I don't need a pickup truck, but if I ever did, I'd get whatever my landscaper has. Unlike most people with Rivians, Lightnings, Cybertrucks, Ridgelines, and Raptors, he totally relies on that truck for work.
So far it's Tacoma. Maybe some day he'll have an EV instead.
I knew someone who had a Tacoma for construction work; he got it because everyone had one.
Later he had to take it in to the shop and they gave him a loaner cargo van, and from then on he regretted not getting a cargo van instead of a truck.
The vast majority of what he did with the truck was carry tools, which are easier to access in a van; the few times he carried materials he would have to unload the whole truck or get the trailer anyway.
So far it's Tacoma. Maybe some day he'll have an EV instead.