Yes. R&D is guaranteed to fall as a percentage of costs eventually. The only question is when, and there is also a question of who is still solvent when that time comes. It is competition and an innovation race that keeps it so high, and it won't stay so high forever. Either rising revenues or falling competition will bring R&D costs down as a percentage of revenue at some point.
Yes, but eventually may be longer than the market can hold out. So far R&D expenses have skyrocketed and it does not look like that will be changing anytime soon.
That's not to mention that Dario Amodei has said that their models actually have a good return, even when accounting for training costs [0].
[0] https://youtu.be/GcqQ1ebBqkc?si=Vs2R4taIhj3uwIyj&t=1088