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If the state of the smartphone market is such that incremental improvements in turn-by-turn mapping is now a mark of innovation then the market has got stale very, very quickly. When Apple release a new version of iOS with 200 incremental improvements which operate in a cohesive package (because even the iPhone's staunchest critics tend to accept that it does that well), it's criticised as unambitious yet here it's touted as innovation?

I'm not saying that customer satisfaction ratings reflect innovation. I'm saying that if the design was as flawed as suggested you'd expect people to be unhappy with their phones which clearly they're not.

You know people who've broken the glass three or four times, I know no-one who ever has out of dozens of people who own 4s and 4Ss. Anecdotal evidence is pretty poor for this sort of thing (my friends may wrap their phones in cotton wool, yours may sky dive with them) which is why I point to something which could be seen as a more objective measure, though I accept it's measuring many things, not just this one factor.

Not saying that there's no problem, just saying that saying "frequently" is an overstatement. I suspect if it was a massive problem the press would have a field day - it's not like the go easy on Apple design issues (see antenna-gate et al).



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