Comparing Twitter or Facebook ads to Google ads may not be a clear win, but we've been doing that kind of advertising for much longer. The key is for the advertiser to figure out what kind of ads belong on a service (with the company's help), and for the company to find the best way to track the influence those ads have.
TV commericals
Billboards
Print ads
Ads on the sidelines of sports games
Viral marketing
etc etc etc
Comparing Twitter or Facebook ads to Google ads may not be a clear win, but we've been doing that kind of advertising for much longer. The key is for the advertiser to figure out what kind of ads belong on a service (with the company's help), and for the company to find the best way to track the influence those ads have.