Yeah, being webkit based it wasn't hard to get ipad support. Most of the work was spent getting the site to look good on retina displays.
There's a lot to mention regarding motivation, especially in terms of user experience for both buyers and sellers. One thing that's not as subjective is our split with sellers. Envato advertises a 70/30 split on themeforest, but you have to be exclusive as well as sell over $75k of goods (http://themeforest.net/make_money/payment_rates). If you're selling non-exclusively, authors only get 33%. We give authors 70%, end of story.
In the free market competition is good, it keeps pricing competitive, and despite Envato's popularity, they are still from my experience, not popular enough. To make it work well for the majority of authors they need everyone who works in the tech and creative space to know about them. I would give more as an author to the market if the market eliminated my need to spend much money/time on advertising.
There's a lot to mention regarding motivation, especially in terms of user experience for both buyers and sellers. One thing that's not as subjective is our split with sellers. Envato advertises a 70/30 split on themeforest, but you have to be exclusive as well as sell over $75k of goods (http://themeforest.net/make_money/payment_rates). If you're selling non-exclusively, authors only get 33%. We give authors 70%, end of story.