Funny that you would use "Goldsteins" as an example. As you probably know there is a Goldsteins Funeral Home in Philly. And your example is dead on to how people in the funeral business operate. They belong and attend. But here's the thing. In order for Goldstein to get the burial business (or service, whatever) they have to continue to attend social functions lest they are forgotten. All the time (similar to your example "every saturday". Otherwise, while they do have a benefit from a memorable name (so someone might be more likely to call when seeing their other advertising) if they are not in front of people regularly (and willing to take the time and effort) they aren't going to get the benefit.
Funny that you would use "Goldsteins" as an example. As you probably know there is a Goldsteins Funeral Home in Philly. And your example is dead on to how people in the funeral business operate. They belong and attend. But here's the thing. In order for Goldstein to get the burial business (or service, whatever) they have to continue to attend social functions lest they are forgotten. All the time (similar to your example "every saturday". Otherwise, while they do have a benefit from a memorable name (so someone might be more likely to call when seeing their other advertising) if they are not in front of people regularly (and willing to take the time and effort) they aren't going to get the benefit.