Phase 8 is a high margin collectible and brand promotion device. Korg may not make their money back from direct sales - although I wouldn't be surprised if they did - but likely there would be enough of a halo effect to make it worthwhile.
I expect this will turn into a small range of variations with strings, tubes, and so on.
But it's also part of a cultural trend moving back from do-it-all software products to tactile collectibles with a simple, legible purpose. Vinyl started that, and I think this is a kind of musical take on the idea that something mechanical has more presence and authority than software.
Sonically I don't think that's true at all, but it's a comprehensible marketing pitch.
I expect this will turn into a small range of variations with strings, tubes, and so on.
But it's also part of a cultural trend moving back from do-it-all software products to tactile collectibles with a simple, legible purpose. Vinyl started that, and I think this is a kind of musical take on the idea that something mechanical has more presence and authority than software.
Sonically I don't think that's true at all, but it's a comprehensible marketing pitch.