It doesn’t begin at the transmitter either, in the earliest days even the camera was essentially part of the same circuit. Yes, the concept of filming a show and showing the film over the air existed eventually, but before that (and even after that, for live programming) the camera would scan the subject image (actors, etc) line-by-line and down a wire to the transmitter which would send it straight to your TV and into the electron beam.
In fact in order to show a feed of only text/logos/etc in the earlier days, they would literally just point the camera at a physical object (like letters on a paper, etc) and broadcast from the camera directly. There wasn’t really any other way to do it.
Our station had an art department that used a hot press to create text boards that were set on an easel that had a camera pointed at it. By using a black background with white text you could merge the text camera with a camera in the studio and "super-imposed the text into the video feed.
"And if you tell the kids that today, they won't believe it!"
In fact in order to show a feed of only text/logos/etc in the earlier days, they would literally just point the camera at a physical object (like letters on a paper, etc) and broadcast from the camera directly. There wasn’t really any other way to do it.