Nintendo's strategy isn't the absolute worst. They mostly just give new names to new console designs, with modifiers to specify next-gen-without-major-changes. So the SNES was a next-gen NES, the N64 was its own thing, the GameCube was its own thing, the Gameboy, Gameboy Color, and Gameboy Advanced were iterations on the same thing, DS, DSi, 3DS were all generation steps. WiiU was a next-gen Wii, Switch 2 is a next-gen Switch.
They probably should have called the WiiU the Super Wii or Wii 2 or something, but on the whole they've got a mostly coherent naming convention.
As a regular human who plays games and doesn't know about chip architectures, one woud probably lump the wii and the switch closer together than the game cube based on the modes in which one can interact with the systems.
Wii is a game cube with a funny controller. Or, wii is a tv-only olde switch.
I appreciate that it has its own name due to being a transitional experience.
I don’t think Nintendo’s scheme was ever that great as it blurred the difference between variant form factors (Game Boy Pocket vs Game Boy, Game Boy Micro/SP vs Game Boy Advance, DS Lite, 2/3DS XL, Wii Mini), pro models with limited exclusives (Game Boy Color, DSi, New 2/3DS), and full on new generations (Game Boy Advance, 3DS, Wii U).
That is exactly what IBM thought too when they allowed Bill Gates to license the new OS they were supposed to be making for IBM. They had no competition, who are these kids going to sell their OS to?