I also think Steam does a great job a hiding it, and the new recommendation page is really great IMO. Other than some generic AAA, it introduced me to really great games I enjoyed based on my play history.
The more content is available, the more curation is important and IMO their algorithm currently does a good job at it.
There are some odd cases like that, but you can always "Ignore" a game and it'll never show up again. That also feeds into Steams curation for you based on your interests.