That's just how entrepreneurship is done these days. You aim to mislead the public in ways that benefit you, and somehow it actually works. If RPKI benefits you, you roll out a campaign that RPKI is great and necessary for internet safety. If you want to know all your users' real names, you roll out a campaign that age verification via identity document is needed to keep children safe on the internet. If your company sells separate measles, mumps and rubella vaccines, you roll out a campaign that the combined MMR vaccine makes children autistic. If your company sells weapons, you roll out a campaign to subsidize movies and video games that portray war as awesome and manly. If your company sells cigarettes but only men are buying them, you roll out a campaign that sells the freedom to smoke as a benefit of feminism. All of these things actually happened.