I know Google is targeting non-hackers, and it is good. And that's the point I am elaborating. As an example, I a developer, need a light, fast, powerful laptop with 1650 or more screen width multiple monitor capabilities. I am not important as a target group but I influence hundreds of people around me. Now that I need to change my laptop, I have choices like MacBooks and Ultrabooks. I believe it would take Chrome OS forward quicker, if they offered a low profile powerful samsung chromebook for me..
I develop/Ace-based development IDE+ Firebug/Chrome Dev tools everyday for Ruby/Python/JS development. And for online web developer, who target web development, Chromebooks have the potential to become a web development machine too.
The Toyota/Lexus metaphor is totally pointless. As a developer and proponent of web based IDEs, I believe that a platform needs its developers on itself in the longterm, not on some other platforms.