I don't think Steve Jobs would have been kept as CEO had he survived cancer.
Most Apple customers of today aren't necessarily the same customers as 15 years ago, the same way a Rolex, Porsche, Louis Vuitton customer in 2026 is not the same person as in the 80's. A lot of current customers are used to mediocrity in everything, from food, to entertainment or tech. I'll exclude Linux desktops because most people do not even know it is a thing, but look at the commercially available alternatives to iOS and MacOS? Android and Windows. That's it. While I appreciate the sadly dwindling additionnal freedom in android, I can hardly call these 2 a frictionless experience either. Are chromebooks still a thing nowadays? I haven't encountered one or a user in years.
I don't think Steve Jobs would have been kept as CEO had he survived cancer.
Most Apple customers of today aren't necessarily the same customers as 15 years ago, the same way a Rolex, Porsche, Louis Vuitton customer in 2026 is not the same person as in the 80's. A lot of current customers are used to mediocrity in everything, from food, to entertainment or tech. I'll exclude Linux desktops because most people do not even know it is a thing, but look at the commercially available alternatives to iOS and MacOS? Android and Windows. That's it. While I appreciate the sadly dwindling additionnal freedom in android, I can hardly call these 2 a frictionless experience either. Are chromebooks still a thing nowadays? I haven't encountered one or a user in years.