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That is a very convenient message for marketing and sales people. The fact that their whole job is crafting messages shouldn’t raise any eyebrows.


Ha! I’d never thought about it like that but…yeah.

I suspect another big part of it is that marketing and sales are relatively easy to measure and to scale.

You can hire one, two, or three new salespeople and expect that revenue will change more or less proportionately. Fixing (or ignoring) a handful issues doesn’t scale so smoothly—-there are jumps where the product suddenly seems much better/worse.


I took 'engineer' vs 'marketing' and 'sales' as just examples in the grandfather message. The essence was about bottlenecks to revenue.




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