I'm not from the UK, but the soft power of BBC Radio 4 in the late 90s and early 2000s (the Real Player era) made the UK seem like an advanced nation to my young and intellectually curious self. If lived in the UK at the time, I'd have been immensely proud of the quality of the programming.
For me this kind of simple, straightforward, educational content is part of the reason I’m proud to pay my TV licence.