Craftjack.com looks like a great example of doing something really well that's not particularly glamorous and has successes already in about the same space (the obvious comparison Angieslist.com). You don't need to "invent" something out of the blue sky to make money, just do it well. Nice job on all fronts!
100% right. Although a lot of the technology we built for our service providers was new, the business model was not new at all. There are dozens of leadgen companies in the home improvement space as well as dozens of lead management tools, but none of them are providing an integrated product that both sells leads to service providers and then improves the way they follow up with those leads (thus increasing their satisfaction with the leads, which increases spend and lowers attrition).
