Right, so the government should be based on brands rather than people. USA trying to make a people centric system still ended up into a brand centric republican vs democrat, just that now those brands changes dramatically every 4 years just people still vote for the brand even after it changes.
Its much more stable when you have stable political party brands like in multi party system, then a person voting for the same brand for 40 years will vote for roughly the same politics instead of it changing all the time.
Branding effects are not the core problem, they just make the core problems worse.
CORE PROBLEMS:
A system that continually converges down to only two viable parties, rewards divisive candidates and handicaps broadly-liked third or fourth party candidates.
A system that allows one party to capture all three branches of government. Incentivizing extreme power plays/centralization in and between parties. (Usually starts within a party.)
A system that lets parties integrate at Federal and State levels, suppressing or eliminating the otherwise strong benefits of Federal/State government decentralization. Creates massive incentives for out-of-state capture of state politics.
A permissive system for players to cache out as system-undermining lobbyists after a tour of "service".
CORE SOLUTIONS:
Maximum seat-run limits for parties, forces cross-partisanship and coalitions as some level. Any is better than none.
Separation of parties at Federal and State levels. And/or limits on numbers of states a party can operate in. Use the Federalized system of decentralizing Federal/State government to achieve parallel decentralization of parties.
Take money out of politics. Hard to do perfectly, but any limits make a big difference. Brands operate on pervasive non-rational visibility and repetition, i.e. money.
Voting systems that give wide-appeal candidates an advantage.
Voluntary acceptance of a post-tour lobbying bans, as a requirement for political and policy appointments. Remove that pervasive conflict of interest machine. Disincentivize game players from public "service".
Right, so the government should be based on brands rather than people. USA trying to make a people centric system still ended up into a brand centric republican vs democrat, just that now those brands changes dramatically every 4 years just people still vote for the brand even after it changes.
Its much more stable when you have stable political party brands like in multi party system, then a person voting for the same brand for 40 years will vote for roughly the same politics instead of it changing all the time.