That seems to be one aspect, but I've seen games getting railroaded for having a limited aspect with a pay to access additional functionality, and people saying "I'd prefer to have paid X amount for this app not IAP", even in cases where devs have made it free to get more traction.
I personally think companies releasing apps now should be bold enough to stake it and go "it's $10". Square Enix are, it seems to be working for them, sometimes.
For what it's worth I personally don't even look at free games anymore, because there's always a catch. So, yeah, I guess it's a form of a pushback due to the massive abuse of IAP that doesn't align well with user's genuine interests.
I personally think companies releasing apps now should be bold enough to stake it and go "it's $10". Square Enix are, it seems to be working for them, sometimes.