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For anyone else wondering, TAM seems to be ‘total addressable market’ if my searching is accurate.


It is. If you're interested in learning more, after the TAM, there is SAM and SOM. SAM is Serviceable Addressable Market, the part of the market that is realistic for you to target with where you are right now with what you've got. Finally, then SOM is Serviceable Obtainable Market. SOM is the number with the budget, competition, and sales, that you realistically think you can get.




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