I think the "randos and AI" is a significant part of the problem. Despite finding what you want (just speaking personally) I like the idea of supporting a creator and knowing that that creator is genuinely interested in the content they're producing. Not to put down someone who is trying to make some money out of it, but a creator who focuses too much on following trends might lose the "micro-niches" that some part of their audience might be interested in following them through.