It would be true if there was a unified "Anthropic" entity making every decision from pure rationality. Instead, more tokens increase Claude Code team's metrics of token usage, which most likely has a KPI around token usage and adoption.

To remind Goodhart's law: "When a measure becomes a target, it ceases to be a good measure".

..also to parent's point, yes the upsell is only appealing once user run's out of tokens.