It's really hard to focus on the unique aspect of your tool because it runs the risk that people will think it's unfamiliar and therefore not useful to them. That's why a lot of the tool marketing pages look the same even though the tools themselves might be different or innovative
Isn't it a bigger risk for people to see the page, understand nothing, and think it's not useful to them? Having no information, after investing time to investigate, leaves me with a very sour taste and makes me unlikely to give it a fair shake a second time.
