> Part of this can be good (you talk about what they care about, where 90% of broadcast messaging might not apply) and part of it can be bad (manipulation.)
Side note: it's manipulation either ways because you chose what to talk about, with a goal in mind.
Actually, no. "Manipulation" is a negatively loaded word, and you wouldn't use that word if f.ex. someone helpfully & truthfully helps others see they've misunderstood sth.
I disagree. Whether something is manipulation depends on whether you are trying to change someone’s opinion or behavior, not on whether the manipulator has “good” or “bad” intentions, since those judgments are not objectively universal.
Side note: it's manipulation either ways because you chose what to talk about, with a goal in mind.