I do have a Facebook profile... but I visit the site maybe once every three months, and all the data is the fake data I put in 4 years ago. My real identity is this thing called a "web page" that is the first Google result for my name.
I've a friend who is paranoid about his online identity and always gives fake data to websites. Recently he was ranting that some online car insurance thing gave him an awful quote, much worse than his present deal. Hmm, could that be because his fake identity had no credit history...?
The benefits of a coherent identity on and offline are only going to get more compelling.
I do have a Facebook profile... but I visit the site maybe once every three months, and all the data is the fake data I put in 4 years ago. My real identity is this thing called a "web page" that is the first Google result for my name.