I've been saying this for a while: the ad-based business model is dying. It is only a matter of time until local AI models can "see" your screen and identify any sort of ads and remove/hide them. This also includes messages in "sponsored content", paid articles, etc.
There's trillions on the line. So you can be sure this will lead to trusted computing widewine style for ads till the pixels are lit up and the audio waves hit the speaker.
Pessimism wins when capital is opposite individual interest.