Really?

Because the industry really respected DNT[0]?

Regulations are needed when the kids cannot play nice in the school yard.

GDPR is actually not that bad if you read it rather than subscribing to much of the malicious compliance we see.

[0] https://en.wikipedia.org/wiki/Do_Not_Track

No one is frustrating users to stick it to the EU. They are doing it to cover their ass.

If that's the case, they're not even doing it right. It's well established by now that reject all has to be equally easy to accept all.