i am confident that if "sorry" appeared, someone would make a comment about "hollow apologies" or similar.

thats what i liked about it. its fact and action oriented. what does a "sorry" buy you that the "we let you down" doesn't.

It's funny, I bet you could take any software dev and blind AB test a page written by a corporate manager and a page written by an engineer.

Here's something an engineer writes, loaded with facts:

"I got to the office and we had a huge panic going on, I immediately called our IT in US-2West and they reported on cascading box failures, I checked our load balancer via remote admin and indeed it was failing to. I called my IT managers and learned we had hard resetting in progress for the past 20 minutes with minimal impact on recovery."

Totally missing from the article.

im sorry u feel this way