I think that one thing that "thinkers", academics and other smart people who LIKE to think/select/choose forget is that the majority of the population is not wired this way.
Most people go about their day absolutely minimizing the amount of mental energy they have to spend. They have priorities like kids, work, family, groceries, etc. If anything here can be automated its a fat win in their life. I have friends that are loving the features where meals are planned for them, food is home delivered, Uber is auto ordered, trip plans are made, etc. They don't mind paying more just to reduce mental load. Its a huhe market.
Most people go about their day absolutely minimizing the amount of mental energy they have to spend. They have priorities like kids, work, family, groceries, etc. If anything here can be automated its a fat win in their life. I have friends that are loving the features where meals are planned for them, food is home delivered, Uber is auto ordered, trip plans are made, etc. They don't mind paying more just to reduce mental load. Its a huhe market.