Isn’t the implication that the vulnerability had already been found and exploited instead of reported to Google, because its value to Google was so low? Whoever found it originally had more incentive to sell it on the grey/black market. Or is the incentive structure truly different for vulnerabilities discovered to be already in the wild?
Some exploit hunters sell strictly to the grey/black market to avoid opsec issues. If you're selling on both, you're more likely to be identified by both.