The value of this data to the NSA, Mossad etc is probably the only thing keeping it secure.
Never in human history has a government had the means to simultaneously spy on millions of people, to use everyday private conversations to categorise them into various threats to the state, and better yet these tech companies can still sell the commercially valuable side of this to advertisers.
People could return to burning down enterprises that they find unsavory or detrimental to society, such as they did during the industrial revolution, but this is problematic in that it's violent and not something the modern person often considers as viable. A part of why people consider this unviable now is in-part due to the consequences of these surveilance technologies. It's difficult to accomplish a revolution when everyone is being spied on all the time.
The shortest path answer is a bit too caveman-esque to survive its application to reality.
That said, I think there is a lot of appeal to go hunting for firms, since it really feels like corporations and their owners are engaging in predatory behavior as opposed to customer centric behavior.
Never in human history has a government had the means to simultaneously spy on millions of people, to use everyday private conversations to categorise them into various threats to the state, and better yet these tech companies can still sell the commercially valuable side of this to advertisers.