The Brother label printers are great. No authentication chips on the tape cartridges, so you can use cheap 3rd-party ones. I sometimes feel like Brother is the last company selling consumer-friendly printers.

One big differentiator between various Brother models that's not immediately obvious is the tape sizes they accept. The cheaper models don't accept the fatter 24mm/1" labels, gotta step up to the $99ish models for that.