Zig is exciting to people that still actually like C. Is that a rationale choice? Not very often. Is it a wrong choice? Also again not very often. At least, not for anything in scope of a solo dev.
The industry where it seems strongest positioned is embedded. Will it actually break into that domain? No idea.
As a C veteran, Zig is interesting to me because of the compiler that still happily eats C. It has potential as a (cross!) development tool that can do a bit more than C tools alone. Which also describes Rust to some extent, but I think Rust would be more a full replacement. Which in turn is exciting because there hasn't been anything before that might replace C in my (embedded or -ish) environment.
I haven't actually tried to find out if that Zig promise is real, though. Just some trivial little things. No day job excuse and no personal projects where it would fit.
The industry where it seems strongest positioned is embedded. Will it actually break into that domain? No idea.