Apple claims to be the privacy king. They deserve scrutiny.

What does privacy have to do with nudges?

The principle of respecting user autonomy.

Tangential IMO. Apple isn't surreptitiously pilfering your data via persistent nudges.

Well, if that's the bar we're arbitrarily setting, then I guess so.

Arbitrary indeed – I noted above that privacy and nudges are unrelated.

Privacy requires immense trust. Ignoring user preferences the minute there’s some money to be made erodes that trust.

One of primary reasons people value online privacy is because advertisers are incessantly “nudging” them to do things that aren’t in their interest.

It’s exhausting.

People don’t want to be nudged. They want to be respected.

Other companies claim to care about the consumer, they deserve scrutiny too.

Microsoft pioneer it with "ask again in 30 minutes". Or maybe someone else, can't tell for sure who was the original bastard.

Or the EU with their online chat control. First round they couldn’t get a majority. Then, they sneakily turned it around so people had to vote to NOT want it. The day they did the second vote, many were on holiday and thus it passed.

Apples sets the example.

a bad example from apple becomes the status quo for other companies.

Most companies did that before Apple, yes. I hate that trend.