But just to elaborate further, I don't want to make it sound like if you cough out $4,000 and with just a bare-bones booth, you'll get the kind of attention we did at CES. I do think this $4,000 booth at CES is a good way to amplify existing "success" (loosely defined on purpose). There are definitely knock-off and undifferentiated products that didn't see as much success as we did.
Imho, it's a coin-toss if you don't already have some evidence to suggest that there is some "success" to amplify. CES wasn't a causation of success. But the right product compensated for a cheap bare booth.
But just to elaborate further, I don't want to make it sound like if you cough out $4,000 and with just a bare-bones booth, you'll get the kind of attention we did at CES. I do think this $4,000 booth at CES is a good way to amplify existing "success" (loosely defined on purpose). There are definitely knock-off and undifferentiated products that didn't see as much success as we did.
Imho, it's a coin-toss if you don't already have some evidence to suggest that there is some "success" to amplify. CES wasn't a causation of success. But the right product compensated for a cheap bare booth.